6 INGREDIENTS FOR A GREAT COMPANY

Building a great company takes more than just a good idea or a strong culture. As founders, we constantly juggle our company’s survival and growth, making daily critical decisions that shape its future.

But the challenge doesn’t just come from making decisions — it also comes from constantly shifting between different modes. While Founder Mode is vital to navigating complexity and keeping the company aligned with our vision, issues arise when we try to operate in too many modes in a short time. If we're not careful, this multimodal approach can actually lead to burnout, missteps, and a lack of focus.

 
With that said, there are six essential ingredients every founder needs to build a damn good, if not great, company without straying off course:

• Commit to solving the right problem.
• Deeply know yourself.
• Envision a clear path.
• Define Forever Agreements.
• Get Ideal Stakeholders on board.
• Go all in. 

Read more in 6 Ingredients Founders Use to Build Damn Good, If Not Great, Companies.

Building a company you’ll love forever isn’t about luck — it’s about mastering the mindset, grit, and resilience that set great founders apart.

PERSPECTIVES

“Growth is never by mere chance; it is the result of forces working together.”

— James Cash Penney

“People don’t buy what you do; they buy why you do it.” ― Simon Sinek

MARK MY WORDS

Whether you want to hear it or not, success isn't random when building a great company.

It’s rooted in intentionality, discipline, and a deep commitment to growth. One of our most powerful tools as founders is self-reflection — the ability to know ourselves and use that understanding to shape how we operate.

Self-reflection isn’t just a buzzword — it’s the foundation for making decisions that align with who we are and what we’re building. That’s why I love frameworks. They help us focus on what matters most, ensuring we solve the right problems with purpose and clarity.

Forever Agreements are a great example. These aren’t vague mission statements or generic values — they’re principles that anchor your company, providing a road map when shifting between modes threatens to pull you in too many directions.

The best founders embrace this discipline with the care and intention it deserves. We understand our strengths and motivations, using that insight to navigate both challenges and opportunities while building companies we will love forever.

TUNE IN

If You're Not Growing, You're Dying

In this episode, I talk about why growth is more than a goal — it’s the lifeline of a thriving company. From keeping your A-players engaged to overcoming market hurdles, we’re digging into why sustainable growth is the cornerstone of long-term success.

You'll learn:

• Why growth is essential to attract and retain top talent
• The difference between A, B, and C players — and how they shape your company’s momentum
• How to spot when your business is "hitting the ceiling" and what to do about it