BUILD SMARTER WITH WHAT YOU'VE GOT

Early-stage growth often feels like trying to build a plane while flying it — with half the parts, a tiny crew, and no instruction manual. You’ve got more ideas than hours, more needs than dollars, and more hats to wear than heads.

What separates the early-stage founders who stall from the ones who gain real traction isn’t more money or better timing. It’s how they think about their limited resources.

You can maximize the resources you have by:

• Focusing on what matters most
• Staying lean on your team
• Being resourceful, not just efficient
• Iterating quickly and failing fast
• Investing in the right things

Read more in 5 Ways to Turn Limited Resources into Early-Stage Growth.

Constraints aren’t setbacks. With the right mindset, they help you to focus by forcing clarity, making you prioritize what's really important, and sparking the kind of resourcefulness you’ll need at every stage.

PERSPECTIVES

“It’s not the lack of resources, it’s your lack of resourcefulness that stops you.”
— Tony Robbins

MARK MY WORDS

When you’re in the early stages of building, running, and scaling your business, it’s easy to see constraints as barriers. Not enough time. Not enough people. Not enough capital. But the real test isn’t what you have. It’s how you think about what you have. As a founder, mindset matters.

The founders who stall tend to wait for more. The founders who grow learn to move with less. They stop making excuses and start solving problems. They treat constraints like a challenge worth rising to.

That mindset shift changes everything. It forces better decisions. It sharpens your priorities. And it builds the kind of culture that doesn’t just survive scarcity — it thrives because of it.

If you’re willing to put in the Work now, you’ll build a company that gets stronger at every stage.

GOT A MINUTE?

Think you're ready for investors?

In this clip, I talk about why founders shouldn’t raise capital until their Forever Agreements are locked in.

You’ll learn:

• How to assess if your company is built for tough times
• Why antifragility is more powerful than resilience
• How Forever Agreements help teams stay aligned under pressure

[Watch Now]

ONE MORE FOR THE ROAD

In case you missed it, here’s more from Founder’s Framework:

The Ninety Mobile App: Building for the New Age of Work

Work is no longer confined to offices or desktops. That’s why we built a mobile app that meets people where they are — on job sites, in the field, and across time zones. In this article, Kyle Phillips, Ninety’s Head of Product, and I share the story behind this launch and why it matters for the future of Work.

[Read Now]