Every decision we make in business, particularly in the early Stages of Development, positions us for either success or struggle in the future. For founders, the clarity of early choices determines the trajectory of our companies and whether we thrive or falter under pressure.
The best founders recognize that positioning isn’t about chasing trends or reacting to problems as they arise. It’s about making clear, intentional decisions from the start — defining an Ideal Customer, crafting a Compelling Value Proposition, and establishing Core Values that create alignment throughout the company.
Great companies don’t scale by accident. They build strong foundations from day one, ensuring every choice supports long-term success. What decisions are you making today that will shape your business tomorrow?
PERSPECTIVES
“Decisions that we make today, you will really see the impact three to five years down the road.” — Lisa Su
“Great things are not done by impulse, but by a series of small things brought together.” ― Vincent van Gogh
MARK MY WORDS
Every founder makes choices — some deliberate, some reactive. Some wing it, hoping to figure things out later. Others understand that early decisions define their company’s ability to scale, adapt, and thrive.
I’ve seen the difference. Founders who build enduring companies get clear early. They define their Ideal Customer to avoid chasing the wrong clients. They establish Core Values to align their team and attract the right people. They document what works to prevent reinventing the wheel with every stage of growth.
Positioning isn’t about perfection; it’s about making intentional choices that compound over time. Each decision either strengthens your future or makes it harder. The best founders recognize this, fostering clarity, alignment, and resilience from the start.
TUNE IN
Strong Opinions, Loosely Held
Having conviction is important, but being unwilling to evolve can hold you back. In this episode, I discuss how founders can balance confidence with adaptability, challenge their own thinking, and refine their decision-making over time.
You'll learn:
Why strong opinions should be earned, not assumed
How to recognize when it's time to rethink a position
