Plus, how to make better decisions as a founder
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Founder's Framework
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END THE TOOL SPRAWL

You start with one team on Trello, another swears by Jira, then Ops rolls out ClickUp. At first, it feels like progress — everyone moving fast, doing what works. But then the handoffs start to break. Priorities blur, and teams talk past each other because they’re not working from the same foundation.

 

This is what I call OS anarchy.

 

It’s not just a tech problem. It’s a systems problem. And if you don’t catch it early, it becomes a cultural one. 

 

There’s no denying that different teams need different tools. Engineering isn’t going to work the same way as Marketing or Finance. But without a shared operating system, those differences turn into disconnects. Each team creates its own language, rhythms, and norms. Cross-functional work gets harder and good people leave — not because they don’t care, but because it’s too hard to win.

 

You don’t fix this by chasing yet another new platform that has “all the features.” You fix it by choosing coherence over convenience. A shared OS doesn’t mean standardizing every tool. It means aligning on how your company meets, tracks priorities, gives feedback, and holds people accountable.

 

Read more in Why Growing Companies Need a Shared Operating System.

 

That alignment removes friction, strengthens trust, and gives your people the clarity they need to move effectively and efficiently together. What could your company build if every team was using a shared operating system?

PERSPECTIVES

“High performance begins with clarity.”
— Brendon Burchard, New York Times bestselling author

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MARK MY WORDS

No one sets out to create OS anarchy, but it happens unintentionally as organizations grow. Especially in Stage 2 or 3 where speed feels more important than systems. That tension is exactly why we built Ninety.

 

We didn’t set out to build just another dashboard or task manager. We set out to build a shared foundation that brings clarity, consistency, and connection to every team, no matter how fast you’re scaling.

 

Using Ninety internally helps us, not because we force everyone to use the same tools, but because we align around the same way of working. We have a shared language, clear agreements, and one source of truth. Different teams still use the tools they need to get their jobs done. But everyone is focused, aligned, and thriving on the same foundation.

 

That’s what real alignment looks like. Because coherence doesn’t slow you down. It sets you free to do the Work that matters.

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TUNE IN

Are You Building a Job or a Company?

In this episode, I sat down with The E-Myth author Michael E. Gerber to explore what it really means to build a company. Michael shares the power of the Dreaming Room and the eight personas every founder must grow through to build something that lasts.

 

You’ll learn:

  • Why the founder’s role is to design the business, not just do the work
  • How the eight personas of entrepreneurship shape your evolution
  • Why clarity of vision matters more than systems alone

[Watch Now]

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    ONE MORE FOR THE ROAD

    In case you missed it, here’s more from Founder’s Framework:

     

    How to Make Better Decisions as a Founders

    Decision fatigue is real, especially when you're operating without clarity. In this article, I explore four reasons founders make bad calls and how to course-correct with clarity and discipline.

     

    [Read Now]

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    Rebuilding from OS anarchy starts with a shift in perspective. This 1999 track captures that founder moment — realizing what’s broken, committing to clarity, and choosing to lead in a way that actually works.

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    Mark Abbott

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    Ninety, 1920 Prospector Avenue, Park City, Utah 84060, United States

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