I’ve asked that question more than a few times at Ninety.
We’ve had moments where we talked about the plan, aligned on the direction, and then went heads down. A few months later, we looked up and realized the work got off track. Not because people didn’t care or because they weren’t working hard. Because somewhere along the way, we stopped checking whether we were still seeing the same thing.
That’s where alignment gets tricky. A leadership team can spend an entire meeting on the same issue and still leave with different interpretations of what happened. One leader sees an operational challenge. Another sees a capacity issue. Someone else believes the problem is strategic.
You don't want to make the mistake of assuming people are aligned just because they're in the same conversation. It's okay to disagree. But you have to reach a shared understanding of what the issue really is. That part isn't optional.
Hear more in Why Leadership Is Never Aligned — feat. David Meyer.
I talked with David Meyer about this in the latest Founder’s Framework podcast episode. His point was simple but powerful: Sometimes the old story no longer matches reality. And when that happens, you have to slow down long enough to understand what changed before deciding what comes next.
That takes patience and honesty.
What old story about your company no longer matches reality?