We expected 2025 to be a growth year. What we got instead was a long stretch of sustained pressure.
Growth didn’t meet expectations. The economy changed in ways we hadn’t planned for. And ultimately, we had to make difficult decisions that affected people we care about. None of it felt easy or straightforward.
When the pressure hit, you could feel the separation. Some teams leaned into care, others pushed for performance, and we weren’t pulling in the same direction anymore. It became harder to tell who owned what, meetings ran long without any meaningful progress, and the sense of alignment that once felt natural was no longer there.
It became clear that the culture we thought we had wasn’t the one people were actually experiencing. And that’s what led to change.
Hear more in From Building to Maintaining: The Discipline Behind Enduring Companies.
If last year pushed your company in ways you didn’t expect, you’re not the only one. The real test is how you respond to what it revealed.