If you’ve ever been told to lighten up, pull back, or stop caring so much, you’re not alone. Founders hear this all the time. That we need to "find balance" or "be less intense."
But what if our intensity isn’t the problem? What if it's exactly what’s helped us build something great?
Obsession is one of the most misunderstood traits of founders. And I’m not talking about the loud, performative hustle that burns people out. I’m talking about the behind-the-scenes, persistent force that drives us to keep going, keep refining, and keep raising the bar. It’s what makes us revisit the product at midnight, not because we have to, but because we care too much not to.
Read more in Why Obsession Is Your Greatest Advantage.
When directed with intention, obsession isn’t a flaw to fix — it’s a force to channel. It becomes the fuel behind long-term endurance, high standards, and a healthy culture.
What could change if you saw obsession as a strength instead of a weakness?
