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— March 9th, 2026 

Make Performance Goals Matter

One thing I see a lot of companies wrestle with is performance reviews. They feel necessary, so we do them. But how many times do you sit in that meeting and realize you are just checking a box? Your people team tells you the conversation needs to happen, you fill out the form, and still it is hard to draw a straight line between those goals and the company’s results.

If someone can hit every individual performance goal and the business still misses its Rocks, the goals were never connected tightly enough to begin with.

When I work with teams inside Ninety, we do not start with a review template. We start with the 1-Year Plan and the current Rocks. Then we go Seat by Seat on the Accountability Chart™ and define 1–3 outcomes that clearly support what the company has already committed to. Those outcomes tie directly to measurables on the Scorecard and show up in Level 10 Meetings®.

If that connection is missing, performance reviews become documentation instead of drivers of results.

Focus Points
"Ideas are easy. Execution is everything."
— John Doerr, author of Measure What Matters

Set Goals That Actually Drive Results

Christine Watts lays out a simple way to fix the disconnect.

In EOS®, employee performance goals should not be brainstormed in isolation. They should cascade from the 1-Year Plan to company Rocks, then to departmental priorities, and finally to each Seat on the Accountability Chart™. Every goal should support something the business has already committed to and tie back to measurable data on the Scorecard.

She walks through:

  • What a real performance goal looks like
  • How to connect it to your Rocks
  • How to keep it visible in Level 10 Meetings®
  • How Quarterly Conversations reinforce accountability

If you want reviews to move the business instead of just document activity, this is the framework.

Impact Moments
ICYMI: Ownership Changes Execution

In this episode of Impact Moments, Christine Watts and I sit down with Kevin Woeste, CEO of McSteen Land Surveyors, a third-generation family business, to talk about a leadership shift that changed how his company executes.

In this conversation, you’ll hear:

  • Why leaders become the bottleneck
  • How clear ownership of Rocks drives faster execution
  • What changes when leaders trust the system instead of stepping back in

Be sure to subscribe on YouTube, or follow the show wherever you get your podcasts.

Inside Ninety
New: Zapier + Ninety To-Dos Integration

Your To-Dos should not live in one system while your work lives in another.

With the new Zapier integration, Ninety To-Dos now sync with 7,000+ apps including Slack, Asana, HubSpot, Salesforce, Google Calendar, and Outlook. Build the workflows you want without writing code, and keep Ninety as your system of record for EOS® accountability.

Bi-directional automations ensure updates flow both ways, so commitments made in Level 10 Meetings® stay connected to the tools your team uses every day.

Client Testimonial

Chris Finnecy

Chris Finnecy, Founding Partner of TrellisPoint, LLC on why Ninety supports how his team runs EOS® and keeps goals visible across the organization.