Take a page out of the Olympics playbook.
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Founder's Framework
September 15, 2024

THE OLYMPICS: A LESSON IN AGREEMENTS

Something I’m deeply passionate about is the importance of creating agreements instead of setting expectations. The two concepts are quite different in many ways, but for the sake of brevity, here’s the short version: Expectations are imposed, demeaning, and often convey a lack of willingness to talk about the people, processes, tools, technology, and time needed to get the job done. Agreements, on the other hand, are about working effectively, taking what we know about the time and resources available, and creating a solution or path to new opportunities together. 


We see the benefits of agreements demonstrated in some of the world’s largest, longest-running institutions. When agreements are made and adhered to, those involved know things will be fair, just, and regulated. A very topical example of this would be the Olympic Games. Athletes, coaches, and officials all operate under agreed-upon rules and standards. For over 200 years, the Olympics have shown us how agreements-based cultures excel at bringing large groups of people together and enabling them to achieve great things.


Read more in The Olympics and the Power of Agreements.


Choosing agreements over expectations helps build trust and respect with team members. Some are small (“Lunch at noon?”), and some are big. Big agreements tend to be accompanied by a lot of conversations around the pros and cons of an idea. The important thing here is that agreements are entered into together, whereas expectations are assigned. 

PERSPECTIVES

“Expectation is the mother of all frustration.” — Antonio Banderas 

“A man who does not forget an agreement is a resolved and honorable man.” ― Confucius

Focus Align Thrive

MARK MY WORDS

As you continue to grow and expand your company, creating an agreements-based culture should be a high priority. Here’s why:

  1. Agreements-based cultures tend to scale better.
  2. They’re more open to positive and negative feedback loops, which help us evolve better and faster.
  3. They tend to create rules (aka laws and regulations) that maintain order, fairness, and democracy.

Truly great founders know that shaping organizational culture is one of the most important endeavors we’re responsible for. To build an agreements-based culture, start by developing a clear set of Forever Agreements. Once defined, these Forever Agreements — covered in more detail over on the blog — make it much easier for your organization to scale efficiently and effectively.


Like the Olympics, companies with agreements-based cultures cultivate an environment of excellence. When mutual trust and respect are abundant, people can achieve their goals while focusing, aligning, and thriving. Position your company for a legacy of success by leaving expectations at the door and embracing agreements as the gold standard for your teams to communicate, collaborate, and do their best Work.

Founders Framework Podcast

TUNE IN

In this episode, I’m delving into the crucial topic of identifying and serving your Ideal Customer Profile (ICP). Watch to learn all about how defining an ICP helps align your company's vision, culture, and Compelling Value Proposition.

Mark Abbott

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