THE POWER OF THREES

Ever feel like your company is drowning in priorities? You’re not alone. As founders, it’s easy to wake up to a growing stack of goals pulling in different directions. It starts with good intentions. But over time, the complexity multiplies, and clarity disappears.

When that happens, the best founders don’t add more. They simplify. They lean into a timeless principle known as the rule of three. It’s not just a rhetorical trick. It’s how humans process and remember information best — and how great companies create alignment that sticks.

Read more in Less Is More Until It's Not: The Power of Threes.

At Ninety, we’ve put this into practice by focusing on three Core Objectives and three Core KPIs. That simplicity fuels ownership and consistency across and up and down the organization.

• Three objectives: What we’re here to achieve
• Three KPIs: How we’ll measure progress

Simple. Memorable. Repeatable. What are three objectives and KPIs your team can recite?

PERSPECTIVES

“Clarity affords focus.” — Thomas Leonard

“The main thing is to keep the main thing the main thing.” — Stephen R. Covey​

MARK MY WORDS

At Ninety, when we narrowed our focus to three Core Objectives and three Core KPIs, something clicked. We stopped trying to remember everything and started rallying around what mattered most.

Now, every 90 days, we revisit that focus in our State of the Company Meeting. We measure. We reflect. We set new targets. And because those six points never change, people know them. They can recite the Scorecard by heart — not because we told them to but because it’s become part of how we operate.

That’s the real power of threes. It’s not about cutting corners. It’s about embedding clarity into your culture so alignment stops being something you chase and starts being something you live.

TUNE IN

Investors Are (Almost) Forever: Choosing the Right Investors for the Long Haul

In this episode of the Founder’s Framework Podcast, I unpack what founders often overlook when raising money: the long game of investor alignment. I share why investor relationships often last longer than anything else in the business and what to look for before committing.

You’ll learn:

• Why these relationships often last longer than your founding team
• How to assess alignment across character, competency, and connection
• The role of Forever Agreements in choosing the right investors

[Watch Now]

ONE MORE FOR THE ROAD

In case you missed it, here’s more from Founder’s Framework:

I Am Not A Magician

After decades of coaching and leading, I’ve learned a hard truth: I can’t create commitment in others. They have to bring it themselves.

In this article, I share why success doesn’t come from wanting but from doing the work. And why real leadership is about helping people develop the discipline to do the work themselves.

[Read Now]