Plus, how to build a company around yours, not someone else’s blueprint
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Founder's Framework
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VISION WITHOUT EXECUTION IS FANTASY

You’ve probably heard the phrase “visionary founder” so often it’s lost its meaning. But here’s the thing: Real vision isn’t about charisma or grand proclamations. It’s about holding a picture of the future that’s ambitious and achievable. Striking that balance is where real leadership lives.

 

In my own journey, I’ve had to navigate the tension between aspiration and realism in nearly every phase of building, running, and scaling Ninety. The most compelling visions don’t live in the clouds. They’re grounded in truth, tested by reality, shaped by complexity, and fueled by trust.

 

Thinkers like Ken Wilber and Jane Loevinger help us better understand this tension. Wilber pushes us to imagine higher states of awareness and more integrated systems, while Loevinger brings us back to what’s measurable, trackable, and real. Together, their work shows that great leaders aren’t either dreamers or pragmatists — they’re both. They stretch for what’s possible without losing sight of what’s sustainable.

 

Read more in What Psychology Teaches Us About Vision.

 

If your vision isn't rooted in something achievable, it’s not inspiring — it’s misleading. What would it look like to lead with both ambition and integrity?

PERSPECTIVES

“Vision without execution is hallucination.” — Thomas Edison

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MARK MY WORDS

Some ideas are easy to sell but hard to sustain. As founders, we’re constantly navigating that gap. Wilber reminds me why it’s worth aiming high. Loevinger reminds me what happens when we ignore reality. Both insights are valuable.

 

I've come to believe that great vision is rooted in integrity. It stretches, but doesn’t break. It invites people into something bigger than themselves, but only if they can see how their Work contributes.

 

Vision isn't just a North Star. It's a working agreement with your team. Break that trust, and the whole thing falls apart. But when you get it right? You build something that can evolve and endure.

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TUNE IN

Leading in the Age of Actualization

In this episode of the Founder’s Framework podcast, I explore what comes after the Age of Information — and why founders must lead the shift to Work 9.0.

 

You’ll learn:

  • What Work 9.0 is and why it matters

  • How to maintain culture as your company scales

  • Why clarity, trust, and shared systems are the foundation of great work

[Watch Now]

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    ONE MORE FOR THE ROAD

    In case you missed it, here’s more from Founder’s Framework:

     

    The Company Only You Can Build

    Every founder brings something singular to the table. A lens, a wiring, a way of thinking that no one else quite replicates. That uniqueness isn’t a liability. It’s your edge.

     

    In this article, I talk about how to build a company around your gifts, superpowers, and talents, not someone else’s playbook.

     

    [Read Now]

    Mark Abbott

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    Ninety, 1920 Prospector Avenue, Park City, Utah 84060, United States

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