Too many founders treat disagreement like it’s a threat to their company’s culture. They think challenging an idea will hurt feelings, break trust, or create conflict. But in a great company, that’s not how it works.
In fact, the strongest teams aren’t afraid of disagreement. They know how to surface issues, question assumptions, and pressure test ideas without making it personal. It’s all about separating the idea from the individual.
As founders, it’s our responsibility to model this kind of clarity. Because the reality is most bad ideas aren’t malicious. They’re just untested. And if we’re serious about building companies where trust and progress are built into the way we work, we need to create the systems and safety that allow disagreement to happen in a healthy way.
Read more in How Strong Teams Challenge Ideas, Not People.
So ask yourself this: Have we built a culture where it’s safe to say, "I see it differently"? Because if you haven’t, you’re not only avoiding conflict. You’re avoiding the clarity that can drive your company forward.