We experience frameworks in nearly every aspect of our lives. From road maps to time management to communication, our days are shaped by frameworks that give us clarity in a world full of unpredictable variables. This is especially true in business, where frameworks provide a structured approach to problem-solving and decision-making, helping teams work together more efficiently and effectively toward a common goal.
At Ninety, we developed Focus Filters to frame the essential components of who we are. These are the guiding principles that keep our organization aligned on what really matters and serve as the foundation for our Vision. Finding a framework that a) helps your company solidify its Core Values, goals, processes, and more and b) helps your people hold each other accountable to those principles is essential to maintaining authenticity as you continue to grow and reach new stages in your company-building journey.
"You don't need to be a genius or a visionary, or even a college graduate for that matter, to be successful. You just need a framework and a dream."
Takeaway: Foundational frameworks, not brilliance or formal education, are the keys to founder success. With structured frameworks — a clear Vision chief among them — anyone can achieve remarkable results regardless of their starting point.
"The beauty of frameworks is they enable us not only to do work well but to do work well together."
Takeaway: Frameworks optimize individual performance and foster effective collaboration and teamwork. By providing a shared structure and language for problem-solving and decision-making, frameworks help teams work together more efficiently and effectively toward a common goal.
"The more effortlessly you can align, integrate, and optimize the important business factors inside an organization, the closer you can accelerate performance and lead changes.”
Takeaway: Ambitious founders know that the process of starting a company is incredibly complex, no matter how many times you’ve done it. There is a lot of noise that comes along with establishing the Why and How of a new organization. Frameworks are a reliable way to cut through that noise and really focus on what’s relevant, what’s important, and what’s not.
Mark My Words
Every new organization is unfamiliar territory. As founders, we need maps to help us successfully navigate the challenges ahead. The frameworks we implement depend on our organization’s specific needs and goals, but I’d like to share some you may find useful. At Ninety, we live by a few powerful frameworks that have been instrumental in our growth:
Focus Filters: A framework for decision-making based on your company's Compelling Why, Core Values, Industry and Niche, Ideal Customer, Unique Value Proposition, and Goals. Well-crafted Focus Filters align your team and provide a clear path forward.
Stages of Development: A framework outlining the five stages small and midsize companies go through on their journey to greatness: Survive, Sustain, Scale, Succeed, and Steward. Identify your current stage and find out what it takes to become a thriving Stage Five Company.
Winner’s Corner: A framework for ensuring every aspect of your Vision is explicitly defined, coherently connected, and deeply resonant.
While frameworks require discipline and consistency, the payoff for founders willing to put in the work can be tremendous. By leveraging proven frameworks, we make better decisions faster, allowing us to seize new growth opportunities.
Stay Tuned
Since stagnation eventually means death for a business, how can you continue to innovate and grow over time?
Ninety, 1920 Prospector Avenue, Park City, Utah 84060, United States
